AMA publishes Benchmarking survey

The Arts Marketing Association has published the results of its first benchmarking survey, which looked at key benchmarking factors for members to use in their daily activity and planning including: budget breakdown, email open rates, social media channel, and website trends, and explored how members feel about their roles and organisations. This data was then broken down against the geographical location of the organisation, culture and art form, and career stage of respondents. Over 500 members completed the survey.

Download the report and read more about the survey.