VAA Art Café: Visibility and PR

Have you ever wondered what visibility means for artists? What is great PR, and how can you achieve it? Our Art Café will answer these questions for you.

This session is a friendly introduction to the value of Visibility and PR. Held on Zoom, and open to artists of all levels, or guest experts will provide you with the guidance you need.

This session will cover:

• How to get your work seen by buyers

• Getting your name out there with great press

• Press Release Do’s & Don’ts

• How to find Press Contacts

• Insight into different PR avenues.

We will be joined by; Energy Artist, Vicky Paul, Independent Art Critic and Journalist, Laurie Rojas, and PR Professional Marine Costello.

Vicky Paul is a Scottish abstract artist, an intuitive and energy healer, known for her pioneering work conceptualising universal energy, transformation, psychic experiences, consciousness and chromology.

Laurie Rojas is an independent art critic, editor, lecturer and PR consultant with 20 years of experience in the art world. She is the former Senior Editor of Spike Art Magazine, Berlin’s pre-eminent art magazine and event space, and the Berlin correspondent for The Art Newspaper. Her writing has been featured in Artbasel.com, Artsy, Artforum, Artnet, BMW Art Guide, Chicago Art Criticism, Time Out Chicago, The Nation, The New Yorker, Sotheby’s Magazine, among others.

Marine is a French-American PR professional living and working in the UK. As Head of Communications and Partner at Parker Harris, Marine handles all things press, public relations, online marketing, partnerships, social media and consulting for artists and art organisations. She is passionate about helping artists showcase their talents and build their careers on their own terms.