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Audience Benchmarking

In 2020 the Audience Agency, CVAN South East and CVAN East Midlands set up Audience Finder Benchmarking Groups in each region and a wider Benchmark Network across both areas to facilitate greater learning, peer support and knowledge exchange to build expertise on data collection and understanding. Conversations are ongoing and work has shifted due to the ongoing Covid-19 pandemic, meaning that the ways in which organisations across both regions engage with audiences changed rapidly and continues to shift. 

By the end of the project the two regional groups will have been brought together 6 times across the benchmark year to discuss across the two groups the approaches and challenges and gather peer feedback and insight.

Participating organisations are: 

CVAN East Midlands

    • QUAD
    • Artcore
    • New Art Exchange
    • The Collection and Usher Gallery
    • Phoenix Cinema and Art Centre
    • The Hub Sleaford 
    • Attenborough Arts Centre
    • Nottingham Contemporary

CVAN South East

    • Aspex
    • Blast Theory
    • Fabrica
    • Hastings Contemporary
    • John Hansard Gallery
    • Modern Art Oxford
    • Pallant House
    • Towner Art Gallery

The Audience Agency is a mission-led charity whose purpose is to enable cultural organisations to use their national data to increase their relevance, reach and resilience.

The Audience Agency is funded by the Arts Council England, as a Sector Support Organisation, to lead on supporting cultural organisations to gain a deeper understanding of current and potential audiences.


Image Credit
Memo Akten, ‘Deep Meditations: A brief history of almost everything in 60 minutes’ in ‘How We Make Meaning’, QUAD Gallery, 2020, Photo: Charlotte Jopling