Bruce Asbestos x National Justice Museum S/S 2021 virtual catwalk
From: 20th May 2021 7:30 pm
To: 20th May 2021 8:00 pm
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ARTIST BRUCE ASBESTOS EXPLORES THE PERVASIVE POWER OF AMERICAN CULTURE IN HIS NEW VIRTUAL CATWALK FOR SUMMER 2021
THE EVENT IS A COLLABORATION WITH THE NATIONAL JUSTICE MUSEUM AS PART OF THE NEW EXHIBITION POWER: FREEDOM TO CREATE
Bruce Asbestos S/S 2021 live virtual catwalk 7.30pm 20 May 2021
Artist and designer Bruce Asbestos employs experimental 3D modelling and rendering to create a playful digital catwalk for his Spring/Summer collection. Informed by research trips to New York City, Chicago and Philadelphia combined with Asbestos’s love of American pop culture, the outfits shown on the catwalk muse on the power of cultural identity within a globalised visual culture.
The catwalk features wild interpretations of American icons including ‘Kroc’, a crocodile character based on the American McDonald’s tycoon Ray Kroc, who made the company a defining symbol of American capitalism.
Bruce Asbestos said
“I wanted to create an artwork in which everyone could participate in. Even the most unfashionable person still makes decisions about what clothes they wear. I want people to feel included in this work that comes from a shared global pop culture. Their decision to wear jeans today is as valid as my decision to make a hat. Art is at its basis a series of choices and decisions. Art essentially exercising what it is to be human.”
The catwalk also references Asbestos’ recurring motif, the ‘Eye of Newt’, an ingredient famously used by the witches in Shakespeare’s Macbeth. Seen as a quintessentially British symbol and as a possible symbol of hopefulness in these difficult times, Asbestos has created a new inflatable artwork based on the ‘Eye of Newt’. Share a screen grab of your favourite outfit from S/S 2021 with #bruceasbestos on social media for a chance of winning one of 25 artworks before they go on sale.
Power: Freedom to Create runs from 21 May to 31 October 2021 at the National Justice Museum, Nottingham. The exhibition brings together works from the National Justice Museum’s Collection, selected entries from the 2020 Koestler Awards plus six contemporary commissions which explore the themes of power and creativity.
Visitors to the exhibition can view Asbestos’ S/S 2021 catwalk on their mobile phone using scannable cards. and the catwalk will be included in the virtual tour of the exhibition, produced by V21 Artspace, and available to watch at nationaljusticemuseum.org.uk.
